ABOUT REVELRY1

Fueled by Family, Driven by Passion

At Revelry1, racing isn't just in our DNA—it's our way of life. Founded by NHRA Pro Stock driver Troy Coughlin Jr., our brand is born from three generations of motorsports heritage and a lifetime of quarter-mile dreams. From the roar of engines to the camaraderie of the pit lane, we understand that automotive culture is about more than just speed—it's about community, tradition, and the stories that bind us together.

The Spirit of Motorsports

Every piece in our collection celebrates the spirit of motorsports, from dawn-to-dusk garage sessions to victory lane celebrations. We craft premium apparel and gear that speaks to gearheads, racers, and everyone who understands that life's best moments often come with a hint of racing fuel in the air.

A Family Tradition of Service

As part of the JEGS racing legacy, we know customer service isn't just a promise—it's a family tradition. "The Answer is Yes" isn't just our motto; it's our commitment to going above and beyond for every community member. Whether you're a weekend warrior or a professional racer, you're part of the Revelry1 family.

Our Mission is Simple

Ignite passion, celebrate heritage, and create gear worthy of your greatest moments—both on and off the track. Every Revelry1 product is crafted to spark conversations and kindle connections among those who share our love for automotive culture, from vintage-inspired racing designs to laid-back lifestyle wear. Join us in celebrating the speed, spirit, and stories that make motorsports more than just a sport—it's a way of life.

Meet the Founder: Troy Coughlin Jr.

When they say racing runs in the blood, the Coughlin family wrote the book.

About Troy

When they say racing runs in the blood, the Coughlin family wrote the book. As a third-generation driver and the founder of Revelry1, Troy Coughlin Jr. literally grew up in the fast lane. From his first drag strip experience at age 8 to competing in NHRA Pro Stock today, Troy Jr. has turned his lifelong passion into both a racing career and a brand that celebrates motorsports culture.

Born From Racing Excellence

The grandson of JEGS High-Performance founder and drag racing Hall of Famer Jeg Coughlin Sr. and son of three-time Pro Mod world champion Troy Coughlin Sr., Troy Jr. has carved his own path in racing history. With three championships, 17 national, regional, and divisional victories, and numerous high-dollar bracket racing titles under his belt, he knows what it takes to compete at the highest level.

But it's not just about the wins. Growing up in the JEGS family business, Troy Jr. learned that success is built on passion, authenticity, and putting customers first. These values are the driving force behind Revelry1, where every product is created to celebrate the spirit of racing and the community that makes it special.

"My happiest memories have always been at the track—the sounds, the smells, the stories shared in the pit area," says Troy Jr. "With Revelry1, we're creating gear that captures those moments and the excitement that every gearhead feels when they're around racing. It's about bringing that track-side joy to everyday life."