About Revelry1 – Celebrating Motorsports Heritage in Premium Apparel

The Spirit Of Motorsports Captured in the Revelry1 Collection

Remember that rush when you first heard a supercharged engine roar to life? Or the pride when you finally hit the tune-up just right after countless hours under the hood? Revelry1’s collection of heritage-inspired motorsport apparel and accessories captures those moments.

Our collection doesn't just represent motorsports—it embodies its very essence. Every piece tells a story, from classic-look graphics that harken back to the golden era of racing to modern designs that catch the eye like a perfectly polished show car. We've created gear for the dawn patrol at the local track, the late-night garage tinkerers, the proud, dedicated crew members, and the die-hard fans who can identify an engine by sound alone.

A Family Tradition Of Service: The Jegs Legacy

Growing up in the JEGS performance empire, Troy Jr. learned early that exceptional customer service isn't optional—it's as essential as high-octane fuel in a race engine. The Coughlin family motto, "The Answer is Yes," represents a commitment carried through three generations of racing excellence. Learn more about Troy Jr.’s journey here.

When you contact Revelry1, you're not contacting a faceless corporation—you're connecting with fellow enthusiasts who understand your passion. The same dedication that earned the Coughlin family multiple NHRA championships drives our customer service philosophy. We believe in going the extra mile, just like we would for a teammate in the staging lanes.

Whether you're a professional with a wall full of trophies or someone who simply appreciates the culture from the grandstands, you're welcomed into the Revelry1 family with the same respect and enthusiasm. That's not just good business—it's the racing way.

Our Mission: Authentic Celebration Of Speed Culture

In a world of mass-produced sameness, Revelry1 stands for authenticity. Our mission is refreshingly straightforward: to ignite the same passion in our community that we feel when the staging beams go yellow.

We create gear that celebrates heritage—not just the Coughlin racing legacy but the rich tapestry of motorsport history that belongs to all of us. From the earliest days of backroad competitions to modern professional circuits, we draw inspiration from every era of speed culture.

Quality Gear Crafted to Win

Each Revelry1 design is crafted to be more than just apparel—it's a conversation starter, a memory trigger, and a badge of belonging. When you spot someone else sporting Revelry1 gear, you know immediately you've found a kindred spirit who understands that special thrill that comes from horsepower and high performance.

From vintage-inspired racing graphics that transport you to the golden age of motorsports to contemporary designs that capture today's racing energy, our collections bridge generations of enthusiasts. Whether you're at the track, in the garage, or out on the town, Revelry1 helps you carry the spirit of motorsports into every aspect of your life.

Shop by Category

Join in The Revelry

This isn't just about motorsports apparel—it's about connection. It's about honoring the past while racing toward the future. It's about creating gear worthy of the moments that define us as motorsport enthusiasts.

Whether you're a dirt track devotee, a quarter-mile warrior, an open-road adventurer, or simply appreciate the culture and craftsmanship behind great machines, Revelry1 invites you to connect with your passion and style wearing our beautifully crafted motorsport t-shirts, hoodies, caps, socks, and accessories.

Because when it comes down to it, we're all chasing that perfect run—in racing and in life.

Welcome to Revelry1. Let's celebrate the excitement of motorsports together. Sign up for our email list to get updates on our latest products.